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The Fine Art of Snake Oil

New technology is hard.  Sales presentations are slick and the non tech person has no way to analyze whether the claims are reasonable or just snake oil.

So we focus on the promised results.  We get distracted by the shiny new object and the prospect of easy sales.

We waste time and money.

We could avoid so many mistakes if we remembered to look at tools from a consumer’s point of view.  Forget about what the shiny new object will do for YOU.  What will it do for your customer?

Is it unique?  Will it make things more convenient?  Will it give them more power?

If it is good for the consumer, you can find a way to make it good for you.

If it mostly serves to make you look good, you are better off buying a mirror.  It is way cheaper and easier to use.

About Kendyl Young

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