What Does List Price Mean?

List PriceIt is natural to feel that list price is telling the world what you think your home is worth.

It is not.

For Glendale CA Real Estate, a list price is a marketing tool, just like attractive pictures and compelling copy.  It is one of the first things a buyer sees and it is often the factor that a buyer uses to whittle choices down to a short list.

This does not mean a list price should be disconnected from reality, but homes sell within a range and where you price your home within that range will shape the experience you have in selling your home.

Does this mean I should always price low to get attention?

No.  Pricing low is certainly one strategy, but there are other strategies that involving being in the middle and others where the price far above the anticipated range.

Define your strategy, first.  The list price will follow.

About Kendyl Young

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